The Impact of Market Orientation on Innovation Performance: Does Service Innovation Matter?
نویسنده
چکیده
The market orientation has been found to be a major driver of innovation performance in service contexts. This issue raises questions concerning the extent to which the relationship market orientation-innovation performance link holds in the high-tech industry. Relatively litter research has examined how market orientation contributes to innovation performance through service innovation. We report an empirical study of 235 Taiwanese high-tech firms to examine the influence of market orientation on service innovation and innovation performance. A surprise finding shows that the impact of market orientation on innovation performance is fully mediated by service innovation. The findings of this study should help managers deliberated the service innovation in high-tech industry.
منابع مشابه
Impact of Market Orientation and Innovation on Entrepreneurship and Value Creation for Customers in Food Industry’ SMEs
The present research carried out to study the relationship of market orientation and innovation and their effect on entrepreneurship and value creation for customers. To do so, as the sample was unlimited, 241 active companies in agriculture and food industry were selected as the samples by random sampling method. Via standard questionnaire, we gathered data on managers and senior experts' opin...
متن کاملThe role of service innovation in the market orientation—new service performance linkage
While most academics generally agree that innovation plays the mediating role between market orientation and new product/service performance, relatively little research has examined how each component of market orientation contributes to new service performance through various types of service innovation. Based on a survey of 235 managers and taking a component-wise approach, this study finds t...
متن کاملThe Role of Market Orientation in Innovation of Bodybuilding Clubs
Today, market orientation plays a vital role in determining customers’ needs and success of organizations. Market orientation has also influenced various organizations’ measures including innovation. Therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of Golestan Province. The population of this study comprised all 170 ma...
متن کاملThe Impact of Knowledge Management Strategy on Service Innovation Performance in Private and Public Hospitals
The main objective of this research is to investigate the comparative effect of knowledge management strategy on the service innovation performance in public and private hospitals through the mediating role of knowledge management practices. Drawing in knowledge management theory, all the organizations require a suitable knowledge management strategy to perform successfully. Therefore, this res...
متن کاملمطالعه تأثیر بازارگرایی بر عملکرد بازار شرکتهای کوچک و متوسط با میانجیگری قابلیتهای نوآوری
Managers need to specially regard marketing and its modern approaches in order to succeed in today competitive environment. Market orientation is one of the new approaches of marketing in which customer is supposed to be center and ultimate goal of business so provides premier performance via innovative mechanisms. So this survey aims to study influence of market orientation on market function ...
متن کامل